I guess the right thing to say is “If you Build it They Will Come.” That was a movie about “energy fields” and belief.
Today is the day we unveil our new website. The trip to this “reveal” has involved energy sources that seem to have landed in my mouse field as if they were UFOs. I’d started MouseMuse after I’d dissolved a company where I bit off more than I could chew (which if anyone knows me, they know this mouse is allergic to cheese) by starting with a metaphoric very big cheese wheel, and getting burned out too fast trying to produce shows that required filling 120 audience seats every time, and get the word out without a functional website.
Social media needs careful administration. Without it what I wanted to do was undoable. However, the Fairfield Theatre Company where I first started gave me a chance to try. Then, after some extremely good shows, and some pretty bad ones, I stepped back. But not for long. There was energy all around me. Good energy. Rozanne Gates, Gabi Coatsworth, Debra Coleman, Diane and Bill Effros, my husband, Richard Epstein. Soon it was an energy field that crackled with support and ambitious plans.
I had to reevaluate how much creative control I needed. A lot, I learned. But I also had to rely on people who are expert in other areas and who question me. I need to be questioned or I could be delusional and try to propel my mouse self into a faster-than-the-speed-of-light-tizzy. I had to try be a good boss, but solo for where the buck stopped. The mouse is a replacement of the MGM lion. I wanted to roar, but not to scare myself and others either.
Each step along the way since July 2011, when I incorporated, has been both scary and exhilarating. I built the first website myself (with some tech help from Kevin Newcomb) and continued to add to it as each program grew. Starting with the Westport Arts Center to Fairfield Museum and History Center to the Gaelic Club to Landmark Academy to Matt Davies’ barn, and now Two Boots of Bridgeport, there have been amazing people who have reached out to hear the full house of mouse squeaks, sharing the visions, but never a roar. I wanted to imitate the mouse that roared but certainly shook things up.
When my programs needed my attention, the website needed to be clearer. I had not known how fast I would grow. Robert Steven Williams, www.againstthegrain.com sat with me one day and said, “Your website is so 20th Century and this is the 21st Century.” He pointed me toward WordPress designers who would not destroy the image I wanted to convey when I build the site, but who would enhance it and make it splashy, and fun, I hope.
We are still beautifying it and it is always a work in progress. Thank you to Mark Standish at CarlMarx designs for forcing me to put copy in categories and pictures in boxes. I couldn’t have done it without him.
He landed in my energy field. If you read today’s news on Mouse News, you will see that quite by date coincidence, new people started working with mouse muse this week, and even today.
We have show today. Stay with us, and send me any ideas you have to guest blog. This space has to be filled with bright energy sources. That means all of you.


